Six Things Small Businesses Should Do This Summer

Written by Josh Hines on May 31, 2013 under Startup Trend Blogs
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Unless you own an ice cream shop, the summer is always a slow period for small business owners and this time should be used to prepare your business for the fall.

Six Things Small Businesses Should Do This Summer

Grow Your Network


The best way to get new ideas for your business that can improve or make something work faster is to simply get out of the office and meet new people.

Going to conference or Meetup networking event is the best way to meet new people in your local area and don't be afraid to talk to someone new, you are all at these events for reason, you want to meet new people.

The summer season is usually slower for everyone, so use this time to build your relationships with your current customer base. Reach out to your clients offer lunch and sit down with them, most of them will be able to give you referrals for future business.

Refresh Your Website


First things first, with today's world if you don't have a website you best get one developed for you. People are spending more and more time researching companies online than ever before. Innovating Creations web development and design services start out at $1,500 and we would love to sit down and talk to you about getting your brand online.

Business that already have an online presences should take the summer time to reach out to their current customers and see what parts of the website they like and what parts need updating or changed. Make sure your website is easy to navigate and contacting your company is simple for your customers and potential clients to accomplish.

A big push right now is making mobile friendly websites, considering the shift of customers using their smart phones to view your website on the go. Innovating Creations uses responsive web design to make sure that your website looks great on your desktop, iPad or smart phone.

Re-evaluate Your Goals And Vision


The best preparation for tomorrow is the right use of today. Taking the time to see where your business is on it's path to success and your yearly goals can be tackled through the summer. You have the first quarter behind you and most likely know if you are on track to hit the numbers you are shooting for.

If you are behind on your numbers, take this time off to develop and new strategy to get your business back on track. Design an online promotion or new ways for your employees to handle a task that slows them down as they are trying to make money for your business.

Get Your Staff on Track


Take the summer season to re-motivate your employees and talk with them about anything they feel as though needs improved in the business. Most times your front-line employees who work with your customers day in and day out notice trends and bottle necks before upper management does. Take the time to get to know your staff and providing solutions for the problems they find in your business and then rewarding the appropriately and encourage others to reach out with suggestions.

Automate Your Business


With all the advances in technology these days, it seems as though there is way to automate any business process. From online quotes to email responses and online promotions, streamlining repetitive business processes can save time and allow you and your team to tackle on more profitable tasks.

Most online promotions these days can be automated, from social media and email marketing to pay per click advertising and other online promotions, all these tasks can be setup to drive leads to your website and company for the rest of the year.

Get Away From Your Business


Sometimes the best medicine for a business owner is to simply take a break from it all and step back. As business owners we try to involve ourselves in everything the business tries to accomplish and sometimes aren't able to do this at 100% because we have burnt ourselves out or are low on energy. Taking a mini-vacation can sometimes be the best use of your time to rejuvenate your batteries and give your brain some much needed rest. You need to remember your business works for you, not the other way around. Take some time this summer to take that much needed vacation and some much needed RR.

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