There are a number of analytics programs you can use to measure the effectiveness of your website but I believe these analytics programs are the best to use and what we use personally on our web designs.
The great thing about online marketing is your ability to analyze everything you do online! Software and marketing companies have developed some of the best software and programs that give you the ability to measure your return on investment on every dollar you spend online. Here is a list of the analytic programs that we use on all our websites to measure the success of our online marketing programs and tactics!!
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Dive into your data. Standard reports make it easy to measure and understand engagement on your site. Plus it only takes a few clicks to quickly build out customized reports, visitor segments, and identify important data to share with your team.
We utilize Google Analytics to measure conversions on our customer's websites in order to see what pages are being viewed, by how many visitors and what pages result in leads for their companies.
Whether you are trying to manage all your social networks, run a business or growing a brand SumAll is committed to bringing you the full power of your data by connecting it all in one place. See how all your social networks, shopping platforms and analytics all work together in one spot and what networks are driving you leads and which ones aren't.
Want to know how your customers interact with your website and trying to increase your user ability and navigation? Install MouseFlow and utilize their heat maps, in-page analytics and link analysis to learn about how your customers are viewing the content on your website.
The web's largest social infrastructure and analytics platform. AddThis has been helping publishers and brands weave a more personal and social web with our sharing tools since 2006. With a proud history in social tools and analytics, AddThis is about more than just social. They are focused on providing powerful, easy-to-use consumer engagement tools and services for advertisers, publishers and brands looking to inform paid, owned and earned media strategies with web-wide search, site, social and sales data.
These tools allow you to learn how your website is being shown on Google Search. With Webmaster Tools you can share your website with millions of users and learn how your website is being found, your search traffic, how many pages are searchable on Google and see how people see your website online.