The hardest thing that could happen when starting a new business venture is being an introvert. Discover how to get outside your personal bubble and sell yourself and your product or service.
Sometime when I interact with people I often hear, "You seem really timid, shy or timid." In retrospect I often want to reply to this statement that I am not an introvert, I just tend to listen more these days and learn new things about people than to just speak my opinion about every little thing that comes to mind.
The fact is that I like to think of myself in the between stage of being an introvert and an extrovert. As someone in between when I get on the right topic I am able to speak for hours about my expertise and/or things that I enjoy doing. At the same time though, I don't like being the center of attention, I like to offer my advice when asked but I don't make a point to share everything about me to everyone. As someone in between, I also love being social but I also enjoy moments of silence and restorative personal time.
When someone thinks about introverts, they often think of someone talking under their breath about how much they dislike people and how they wish they could just spend their time alone. The hard thing for these types of people is that when they are trying to start a company they often need to be able to open up and share their ideas to world in order to create buzz and promotion about what they are trying to accomplish.
The fact is as an entrepreneur you have to develop extrovert qualities in order to build your business. You need to be able to network and connect with tons of people in order to sell your business and build your client base. Even though this may be out of your comfort zone as an introvert you need to be able to take these steps in order to survive.
If in the end you don't feel comfortable with taking these steps you can do one of the following:
The easiest thing you could do is find someone who is an extrovert that likes your idea and let them be the face of your company. Let them do the networking and selling of your business ideas and services and you stick to what you do best, being the behind the scenes guy who works hard at making your core business values better.
With new technology advances it is easy for someone to make an online persona. Signing up for social networks and creating email marketing platforms allows you to sell what you know and create value for company while at the same time not having to meet with people first hand. Even though this might not allow you to scale your business as fast and create a deeper relationship with your clients and potential customers, this idea is a great way for an introvert to get their brand out there. Be the super hero your business needs while at the same time staying in the comforts of your own home.